CaPPr (Center for Applied Product Personality Research) has been founded to collect and amplify research and opinions on product personality from around the world and to put this into practice.
We do this by collecting articles, interviewing experts, providing services and offering products.
Product personality
Product personality means applying personality traits on products.
The five personality traits are:
- openness to experience,
- conscientiousness,
- extraversion,
- agreeableness,
- neuroticism.
By matching products and people, people can find their true preferences and increase their satisfaction with the products and experiences they purchase.
Examples of key life areas in which we apply research and opinions on product personality are living & housing, shopping, life style, finance, work & career and relationships & sex.
- Video with University of Texas’ psychology professor Sam Gosling, elaborating on personality & place.
- Podcast with University of Cambridge’s computational social scientist Sandra Matz, explaining why personality in marketing makes CTR and conversion go through the roof.
You can follow my developments on this product on WIP.
Let’s get in touch
Do you have any opportunities for CaPPr? Or do you have some interesting ideas about it? Get in touch right away!
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Test panel
Would you like to join some online user tests for CaPPr from time to time? I have got my own test panel, that you can join right now.